Study on The Analysis of Hotel Website Performance
Keywords:
Hotel, Websitesi, Search engine optimization, PerformanceAbstract
The aim of this study is to analyze the website performance of hotel enterprises operating in Sakarya province and to determine their current status. A qualitative research approach was adopted in the study. The population of the research consists of all hotel enterprises operating in Sakarya, while the sample comprises three-, four-, and five-star hotel enterprises selected through purposive sampling. In the first stage, hotel enterprises operating in Sakarya were identified via the official website of the Ministry of Culture and Tourism. Subsequently, searches were conducted using the corporate names of the relevant hotels on the Google search engine, resulting in access to the websites of a total of 27 hotel enterprises. These websites were analyzed using online website performance evaluation tools, namely PageSpeed Insights and Website Grader.
The results of the study indicate that the website performance of hotel enterprises generally needs improvement. In particular, it was found that the websites were not at a sufficient level in terms of mobile compatibility and require further development in this regard. However, the overall SEO performance for both mobile and desktop platforms was found to be largely at a good level.
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